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B2B Lead Nurturing is Not Linear
It is much easier and cheaper to work with people that know you than it is to build a new realm. That is what many marketers and companies are realizing as they shift marketing investment. Lead...
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Web Analytics: Caught Up In the Click
When I talk to my fellow search and online display marketers about web analytics, they look at me like I have two heads and crossed eyes. They focus on optimizations made at the conversion – its the...
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Death of a Landing Page
Let’s talk landing page optimization. At it’s essence you optimize for the acquisition – lead capture, purchase. Why does a landing page only have to be optimized for bottom of the funnel results?...
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